“The program’s data-based, research-oriented approach gave me the confidence to develop solutions that provide added value for global communities.”

Paul Michalitsch, Market Specialist, Facebook Inc

In my role as Market Specialist at Facebook Inc, I need to work at speed, with accuracy and empathy. The MSc Marketing program helped me develop a broad skill-​set in an international environment with students from across the world.

I am working with an array of cross-​functional stakeholders to deliver projects under pressure and against tight deadlines while being mindful in a very diverse culture. In particular the data-​driven and research-​oriented approach of the MSc program gave me confidence to use quantitative analysis, industry research and strategic thinking to scope scalable solutions with real impact on our global community of users.