#marketing-en

Studying

Will a Green Carpet Become the New Red Carpet?

As MSc Marketing students of fashion marketing and sustainability at WU Vienna, we explored just how unsustainable the fashion industry really is. However, advancements in both textile innovations and environmental impact campaigns show us that...
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Working

"The program provided me with solid analytical frameworks and data-driven marketing tools in the context of real-life case studies sponsored by local and international partners."

Natalia Granada, Go-to-Market & Monetization Strategist, cyan Digital Security As a Go-to-Market Strategist, I consult companies across several industries, helping them use cybersecurity as a catalyst for digital transformation and as a driver of higher...
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Studying

“The program’s data-based, research-oriented approach gave me the confidence to develop solutions that provide added value for global communities.”

Paul Michalitsch, Customer Strategy and Operations Manager at Uber, Berlin, Germany My role is centered on owning the Uber customer experience as well as customer support structure for DACH. This includes managing the overall operations,...
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Studying

"Becoming a high achiever in the marketing world"

Chathurika Warnakulasuriya, student of the master´s program Marketing at WU Vienna My checklist for deciding on a Master’s program was quite long, that I didn’t even think I would find a university or a degree...
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Studying

"WU’s Marketing program was my number 1 choice"

David Maximilian Leitner, student of the master´s program Marketing at WU Vienna In 2017 I completed my bachelor’s degree in Marketing in the United States and I wanted to move back to my home country...
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