“WU’s Marketing program was my number 1 choice”

David Maximilian Leitner, student of the master´s program Marketing at WU Vienna

In 2017 I completed my bachelor’s degree in Marketing in the United States and I wanted to move back to my home country of Austria. After completing my mandatory military service, I had to make the decision of starting my career or continuing my education with a master’s degree.

When I was looking for a master’s program, I knew I wanted to be able to work with real companies surrounded by an international cohort and accomplished professors. After living abroad for such a long time, another wish of mine was to attend a university in or around Austria.

When I found out I was accepted into this program I was extremely happy. It was my number 1 choice from the moment I started researching Marketing Master programs and once the program started, I was even happier that they exceeded my expectations.

In the kickoff project we were already working with Procter & Gamble on the launch of one of their new products and my cohort was an international melting pot of over 25 nationalities.

Now I am in my third semester and for one of my courses we are working with one of Austria’s hidden champions, the worldwide market leader in their industry, and a consulting firm. For another course we are assisting a start up in a high technology sector.

As a WU Marketing Master student, you do not only receive an outstanding education in the newest marketing fields, sales management or consumer psychology but you also learn how to manage your time and successfully work in a team.

I am very thankful for being part of such an outstanding program and I am looking forward to applying all of my newly learnt skills in my future career.