#marketing-en
In her research, WU Professor Siham El Kihal focuses on the application of AI in marketing. In the summer semester 2024, she also started teaching a course on this topic in the Master’s Degree Program...
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As MSc Marketing students of fashion marketing and sustainability at WU Vienna, we explored just how unsustainable the fashion industry really is. However, advancements in both textile innovations and environmental impact campaigns show us that...
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Natalia Granada, Go-to-Market & Monetization Strategist, cyan Digital Security As a Go-to-Market Strategist, I consult companies across several industries, helping them use cybersecurity as a catalyst for digital transformation and as a driver of higher...
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Paul Michalitsch, Customer Strategy and Operations Manager at Uber, Berlin, Germany My role is centered on owning the Uber customer experience as well as customer support structure for DACH. This includes managing the overall operations,...
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Chathurika Warnakulasuriya, student of the master´s program Marketing at WU Vienna My checklist for deciding on a Master’s program was quite long, that I didn’t even think I would find a university or a degree...
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David Maximilian Leitner, student of the master´s program Marketing at WU Vienna In 2017 I completed my bachelor’s degree in Marketing in the United States and I wanted to move back to my home country...
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