#marketing

Studying

PICMET 2018: An incredible journey!

Hi, my name is Carlotta and one year ago I graduated from WU Msc Marketing program (gosh time flies!) My experience at WU was an amazing, fulfilling adventure and it ended with the biggest challenge...
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Studying

Hackathon 2018: 6 students, 4 countries, 3 universities

In the last semester, a group of WU Students decided to join the WU-BOKU Hackathon adventure. The Hackathon is a competition in which students, coming from different backgrounds, form groups in order to solve a...
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Research

What is ownership and what does it mean to us?

In July, 40 experts from 14 countries and various disciplines followed the invitation of the international co-chairs at WU Vienna's m.core - Institute for Marketing & Consumer Research - Bernadette Kamleitner and Monika Koller, WU...
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Research

Born unequal: celebrating heterogenity within the customer-base

A few weeks ago, Professors Peter Fader (Wharton) and Bruce Hardie (London Business School) visited WU Vienna and introduced the critical concepts and methods required to develop models for customer-base analysis and to understand key...
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Working

The Magic Happens Out Of Your Comfort Zone

Leaving your comfort zone is scary; it’s very inconvenient and at the same time it’s the best thing you can do. The tricky part about it is that you’re not even aware of its existence...
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Studying

PICMET 2016: simply amazing!

My name is Miriam Falcone. I am a former student of the WU Msc Marketing during the a.y. 2014/15. I wrote my master thesis under the supervision and expert advice of Hon. Prof. Dkfm. Dr....
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Studying

WU master's students win 1st, 2nd and 3rd place in Austrian semi-finals of the Henkel Innovation Challenge

The Henkel Innovation Challenge is a worldwide competition for university students to come up with an innovative and sustainable product concept and marketing plan for the year 2050 in the product categories Beauty Care, Laundry...
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Studying

MSc Marketing: Insights from the First Alumni

The WU Vienna’s MSc Marketing program was established in 2012 as a joint Master’s program of all Institutes at the Marketing Department. Since then, around 150 students have been or are being educated to be...
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