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“Quite a few CEMS graduates have joined ABB in the past and we are happy to see how well their careers are progressing.”

#customeranalytics

Studying
04.07.2017

Born unequal: celebrating heterogenity within the customer-base

A few weeks ago, Professors Peter Fader (Wharton) and Bruce Hardie (London Business School) visited WU Vienna and introduced the critical concepts and methods required to develop models for customer-base analysis and to understand key...
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