#research

Studying

"Working as a researcher is a continuous, ever-changing challenge!"

In freight logistics, delayed and diverted flights can result in massive additional costs and organizational hassles for transport companies. The environment pays a price, as well. Often, trucks are dispatched to the wrong airports to...
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Studying

Master’s programs – Are they worth it?

Thanks to the Bologna reforms, graduates with a bachelor’s degree are generally young, well educated, and prepared to start their career. In spite of this, many companies look for candidates with an additional master’s degree....
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Studying

What the developed world does NOT know: Future leaders’ ignorance about emerging markets

In times when you just need to open a browser or social media to access news from all over the world, it seems legit to think that the level of information has reached such a...
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Reaching out

The rise of Artificial Intelligence

For the first time ever, renowned scientists and global experts in the field of AI and deep learning met at WU Vienna to discuss the status quo and future of deep learning and machine learning....
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Studying

What is ownership and what does it mean to us?

In July, 40 experts from 14 countries and various disciplines followed the invitation of the international co-chairs at WU Vienna's m.core - Institute for Marketing & Consumer Research - Bernadette Kamleitner and Monika Koller, WU...
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Studying

"My research enables us to better understand the world around us!"

Why do people help each other? Redzo Mujcic from WU Vienna's Institute for Markets and Strategy focuses in his research on different aspects of human behaviour and offers answers. For his publication (with Co-Author Andreas...
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Reaching out

Responsible Science and Research at WU

Politics and society increasingly rely on science and research to cope with the great challenges of our time. More than ever, researchers and research institutions are expected to focus their work both on ideals of...
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Studying

Born unequal: celebrating heterogenity within the customer-base

A few weeks ago, Professors Peter Fader (Wharton) and Bruce Hardie (London Business School) visited WU Vienna and introduced the critical concepts and methods required to develop models for customer-base analysis and to understand key...
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Studying

Will poverty be eradicated by 2030?

The Sustainable Development Goals (SDGs) aim at putting an end to poverty, protecting the planet, and ensuring prosperity for all. The first of the 17 SDGs is to “end poverty in all its forms everywhere”....
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Studying

PICMET 2016: simply amazing!

My name is Miriam Falcone. I am a former student of the WU Msc Marketing during the a.y. 2014/15. I wrote my master thesis under the supervision and expert advice of Hon. Prof. Dkfm. Dr....
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Erasmus alumna researching about Erasmus alumni

Writing a master thesis on something you have experienced yourself shouldn’t be too difficult, should it? At least this was what I thought at the very beginning of my research project. Now I know better!...
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