{"id":18212,"date":"2026-04-02T10:00:36","date_gmt":"2026-04-02T08:00:36","guid":{"rendered":"https:\/\/blog.wu.ac.at\/?p=18212"},"modified":"2026-04-01T09:19:05","modified_gmt":"2026-04-01T07:19:05","slug":"5-reasons-to-study-the-bachelors-program-in-business-and-economics","status":"publish","type":"post","link":"https:\/\/blog.wu.ac.at\/en\/2026\/04\/5-reasons-to-study-the-bachelors-program-in-business-and-economics\/","title":{"rendered":"This is the bachelor\u2019s program in Business and Economics"},"content":{"rendered":"<p><em>Are you interested in global business trends and economic challenges? The <a href=\"https:\/\/www.wu.ac.at\/en\/programs\/bachelors-programs\/business-and-economics\/overview\/\" target=\"_blank\" rel=\"noopener\">bachelor\u2019s program in Business &amp; Economics (BBE)<\/a> offers a comprehensive and international education in business and economics with a strong analytical focus. Study with peers from around the world and prepare yourself for an international career.\u00a0<\/em><\/p>\n<h2>The program<\/h2>\n<p><span data-contrast=\"auto\">After gaining solid foundations in business and economics, including social and legal perspectives, you will apply them to practice in various projects. A broad variety of specializations and free electives will open up a wealth of exciting opportunities. Create your own profile by customizing your program to reflect your own interests.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From day one, you will be working closely together with your peers in an interactive setting. Group projects, discussions, and presentations will strengthen your interpersonal and communication skills.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A lot of BBE students also go abroad for a semester to broaden their horizons. Selected students also have the opportunity to add a year in Australia to their bachelor\u2019s program and earn a double degree from the Queensland University of Technology.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3>5 reasons to study the bachelor&#8217;s program in Business and Economics<\/h3>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">International program:<\/span><\/b><span data-contrast=\"auto\"> The BBE program attracts students from all around the world. Hone your communication, teamwork, and other interpersonal skills in an international environment.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Global perspective<\/span><\/b><span data-contrast=\"auto\">: The BB program highlights a global view in major challenges, such as ageing, poverty, migration and climate change, and integrates related fields such as business law and history.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Strong community<\/span><\/b><span data-contrast=\"auto\">: Right from the start, networking is encouraged by the interactive design of the courses. You will build long-lasting contacts and get support from your peers, even those from different years. The BBE Club is here to foster this spirit and support the students as they settle in at WU and in Vienna.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Variety of specializations<\/span><\/b><span data-contrast=\"auto\">: After you have learned the fundamentals of the fields of business, economics, and law, the program allows you to choose from a vast array of specializations. Create your own profile by customizing your program to reflect your interests.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">International Opportunities:\u00a0<\/span><\/b><span data-contrast=\"auto\"> As an English-taught program with a divers student body, the bachelor\u2019s program in Business and Economics is ideally suited for international experiences such as Exchange semester, double degree programs, international Short Programs, Engage.EU Online Exchange Initiative or Erasmus+ internships abroad.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3>Selection procedure for the bachelor&#8217;s program in Business and Economics<\/h3>\n<p><span data-contrast=\"auto\">Learn all about the <a href=\"https:\/\/www.wu.ac.at\/en\/programs\/bachelors-programs\/business-and-economics\/overview\/selection-procedure-bbe-1\" target=\"_blank\" rel=\"noopener\">selection procedure<\/a> for the bachelor\u2019s program (BBE) in Business and Economics for the application period 2026\/27.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/puTynpwaiDg\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4>This is Business and Economics<\/h4>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/DIHV6ONU_gs\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4>Living in Vienna<\/h4>\n<p><span data-contrast=\"auto\">Vienna is one of the largest university cities in the German-speaking region and one of Europe\u2019s most popular destinations. As one of the world\u2019s most livable cities, it offers a unique combination of urban flair with beautiful natural areas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\"><a href=\"https:\/\/www.wu.ac.at\/en\/programs\/bachelors-programs\/business-and-economics\/overview\/living-in-vienna\" target=\"_blank\" rel=\"noopener\">Find out more.<\/a><\/span><\/p>\n<h2>THE PLUS EXPERIENCE<\/h2>\n<p><span data-contrast=\"auto\">Studying at WU Vienna means studying at one of the top 1% of business and economics universities worldwide. In addition, you can benefit from excellent job prospects, an award-winning campus, state-of-the-art teaching where theory meets practice, a wide selection of study programs, small cohort sizes, and one of the most livable cities in the world: Vienna.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3>At a glance<\/h3>\n<ul>\n<li><span data-contrast=\"auto\"><strong>Duration:<\/strong> 6 semesters, full time<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Language:<\/strong> English<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Credits:<\/strong> 180 ECTS credits<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Degree:<\/strong> Bachelor of Science (BSc WU)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Application period:<\/strong> March 2 until May 19, 2026<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Are you interested in global business trends and economic challenges? The bachelor\u2019s program in Business &amp; Economics (BBE) offers a comprehensive and international education in business and economics with a strong analytical focus. Study with peers from around the world and prepare yourself for an international career.\u00a0 The program After gaining solid foundations in business [&hellip;]<\/p>\n","protected":false},"author":1005,"featured_media":18214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1506],"tags":[1931,1619,1538],"class_list":["post-18212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studying","tag-bachelor-en","tag-bachelor-business-and-economics","tag-bbe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This is the bachelor\u2019s program in Business and Economics - WU Blog<\/title>\n<meta name=\"description\" content=\"5 reasons to study the bachelor&#039;s program in Business and Economics: 1) International program: The BBE program attracts students from all around the world. Hone your communication, teamwork, and other interpersonal skills in an international environment.\u00a02) Global perspective: The BB program highlights a global view in major challenges, such as ageing, poverty, migration and climate change, and integrates related fields such as business law and history.\u00a03) Strong community: Right from the start, networking is encouraged by the interactive design of the courses. You will build long-lasting contacts and get support from your peers, even those from different years. The BBE Club is here to foster this spirit and support the students as they settle in at WU and in Vienna.\u00a04) Variety of specializations: After you have learned the fundamentals of the fields of business, economics, and law, the program allows you to choose from a vast array of specializations. Create your own profile by customizing your program to reflect your interests.\u00a05) International Opportunities:\u00a0 As an English-taught program with a divers student body, the bachelor\u2019s program in Business and Economics is ideally suited for international experiences such as Exchange semester, double degree programs, international Short Programs, Engage.EU Online Exchange Initiative or Erasmus+ internships abroad.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.wu.ac.at\/en\/2026\/04\/5-reasons-to-study-the-bachelors-program-in-business-and-economics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This is the bachelor\u2019s program in Business and Economics - WU Blog\" \/>\n<meta property=\"og:description\" content=\"5 reasons to study the bachelor&#039;s program in Business and Economics: 1) International program: The BBE program attracts students from all around the world. 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Create your own profile by customizing your program to reflect your interests.\u00a05) International Opportunities:\u00a0 As an English-taught program with a divers student body, the bachelor\u2019s program in Business and Economics is ideally suited for international experiences such as Exchange semester, double degree programs, international Short Programs, Engage.EU Online Exchange Initiative or Erasmus+ internships abroad.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.wu.ac.at\/en\/2026\/04\/5-reasons-to-study-the-bachelors-program-in-business-and-economics\/\" \/>\n<meta property=\"og:site_name\" content=\"WU Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T08:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.wu.ac.at\/wp-content\/uploads\/2026\/04\/Raimo_Rudi_Rumpler-5891-scaled-e1775024215192.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"1685\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heike R\u00f6ssler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heike R\u00f6ssler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.wu.ac.at\\\/en\\\/2026\\\/04\\\/5-reasons-to-study-the-bachelors-program-in-business-and-economics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.wu.ac.at\\\/en\\\/2026\\\/04\\\/5-reasons-to-study-the-bachelors-program-in-business-and-economics\\\/\"},\"author\":{\"name\":\"Heike R\u00f6ssler\",\"@id\":\"https:\\\/\\\/blog.wu.ac.at\\\/#\\\/schema\\\/person\\\/4b2c6b55dd7cda1d2be3bf34a3712f61\"},\"headline\":\"This is the bachelor\u2019s program in Business and Economics\",\"datePublished\":\"2026-04-02T08:00:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.wu.ac.at\\\/en\\\/2026\\\/04\\\/5-reasons-to-study-the-bachelors-program-in-business-and-economics\\\/\"},\"wordCount\":550,\"image\":{\"@id\":\"https:\\\/\\\/blog.wu.ac.at\\\/en\\\/2026\\\/04\\\/5-reasons-to-study-the-bachelors-program-in-business-and-economics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.wu.ac.at\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Raimo_Rudi_Rumpler-5891-scaled-e1775024215192.jpg\",\"keywords\":[\"Bachelor\",\"Bachelor Business and Economics\",\"bbe\"],\"articleSection\":[\"Studying\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.wu.ac.at\\\/en\\\/2026\\\/04\\\/5-reasons-to-study-the-bachelors-program-in-business-and-economics\\\/\",\"url\":\"https:\\\/\\\/blog.wu.ac.at\\\/en\\\/2026\\\/04\\\/5-reasons-to-study-the-bachelors-program-in-business-and-economics\\\/\",\"name\":\"This is the bachelor\u2019s program in Business and Economics - WU Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.wu.ac.at\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.wu.ac.at\\\/en\\\/2026\\\/04\\\/5-reasons-to-study-the-bachelors-program-in-business-and-economics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.wu.ac.at\\\/en\\\/2026\\\/04\\\/5-reasons-to-study-the-bachelors-program-in-business-and-economics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.wu.ac.at\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Raimo_Rudi_Rumpler-5891-scaled-e1775024215192.jpg\",\"datePublished\":\"2026-04-02T08:00:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.wu.ac.at\\\/#\\\/schema\\\/person\\\/4b2c6b55dd7cda1d2be3bf34a3712f61\"},\"description\":\"5 reasons to study the bachelor's program in Business and Economics: 1) International program: The BBE program attracts students from all around the world. 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