{"id":17637,"date":"2025-11-26T14:05:30","date_gmt":"2025-11-26T13:05:30","guid":{"rendered":"https:\/\/blog.wu.ac.at\/?p=17637"},"modified":"2025-11-26T13:59:42","modified_gmt":"2025-11-26T12:59:42","slug":"this-is-marketing","status":"publish","type":"post","link":"https:\/\/blog.wu.ac.at\/en\/2025\/11\/this-is-marketing\/","title":{"rendered":"This is Marketing!"},"content":{"rendered":"

If you are looking for an excellent marketing education, you will find it in Vienna: The Master\u2019s Degree Program in Marketing<\/a> at WU Vienna is ranked 12th worldwide (QS). Students can also complete a double degree in cooperation with Bocconi University. The full-time master’s program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.<\/em><\/p>\n

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts. The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.<\/p>\n

5 reasons to study Marketing:<\/h2>\n
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  1. Ranked 12th worldwide (QS 2026)<\/a><\/li>\n
  2. Double degree with Bocconi<\/a> and other exchange possibilities with numerous partner universities<\/li>\n
  3. Individualization through electives<\/li>\n
  4. Great career perspectives<\/li>\n
  5. Strong community with the WUMA<\/a><\/li>\n<\/ol>\n

    Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.<\/p><\/blockquote>\n

    EXCHANGE AND DOUBLE DEGREE POSSIBILITIES<\/h3>\n

    The international outlook and outreach that the program is characterized by also enables our students to broaden their horizons by doing an exchange semester or a double degree.<\/p>\n

    The double degree program <\/strong>with Bocconi University, Milan offers you the unique opportunity to earn two degrees simultaneously \u2013 one from WU Vienna and one from Bocconi University. This program is designed to enhance your global mindset, expand your academic experience, and boost your career prospects.<\/p>\n

    Exchange opportunities<\/h4>\n

    Within the master\u2019s program \u201cMarketing\u201d you have over 90 partner universities around the world to add an international dimension to your studies. Experience a different academic culture, see things from new perspectives, and grow into a more open-minded global citizen.<\/p>\n

    Here you can find a list of all available partner universities<\/a>.<\/p>\n

    THE PLUS EXPERIENCE<\/h2>\n

    If you decide to complete your Master\u2018s degree at the WU Vienna University of Economics and Business, you will receive one of the best business educations at one of the top 1% business schools in the world. But that\u2018s not all: You are guaranteed to experience excellent job prospects, an award-winning campus, state-of-the-art teaching, a diverse range of degree programs and, on top of it all, life in one of the world\u2018s most livable cities.<\/p>\n

    At a glance<\/strong><\/p>\n