{"id":15808,"date":"2023-10-27T14:13:14","date_gmt":"2023-10-27T13:13:14","guid":{"rendered":"https:\/\/blog.wu.ac.at\/?p=15808"},"modified":"2023-10-27T14:13:14","modified_gmt":"2023-10-27T13:13:14","slug":"communicating-science-for-impact-insights-from-the-engage-eu-science-communication-workshop-at-wu","status":"publish","type":"post","link":"https:\/\/blog.wu.ac.at\/en\/2023\/10\/communicating-science-for-impact-insights-from-the-engage-eu-science-communication-workshop-at-wu\/","title":{"rendered":"Communicating Science for Impact: Insights from the ENGAGE.EU Science Communication Workshop at WU"},"content":{"rendered":"<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d121d4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d121d4b\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1410c9a\" data-id=\"1410c9a\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-2cd8982 elementor-widget elementor-widget-text-editor\" data-id=\"2cd8982\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>From September 25-27, WU hosted an inspiring event called the ENGAGE.EU Science Communication Workshop: Communicating Science for Impact: Strategies for Reaching Diverse Audiences &amp; Maximizing Benefits\u201d. This workshop was organised within the ENGAGE.EU R&amp;I project and it brought together experts, professors, and 24 aspiring science communicators from eight ENGAGE.EU partner universities to delve into the world of effective science communication.<\/p>\n<p>The event featured speakers from three ENGAGE.EU partner universities \u2013 Tilburg University (TiU), the University of National and World Economy (UNWE), and the host institution, Vienna University of Economics and Business (WU) \u2013 as well as an external speaker, WU alumna Elisabeth Wagner, in a joint effort to educate the science communicators of tomorrow.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e30afd2\" data-id=\"e30afd2\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-ed0342d elementor-widget elementor-widget-image\" data-id=\"ed0342d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-medium_large size-medium_large wp-image-9930\" src=\"https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/mingling-768x777.png\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/mingling-768x777.png 768w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/mingling-297x300.png 297w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/mingling-1012x1024.png 1012w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/mingling-1518x1536.png 1518w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/mingling-2025x2048.png 2025w\" alt=\"\" width=\"768\" height=\"777\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-719f2c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"719f2c7\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10bb769\" data-id=\"10bb769\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-109b373 elementor-widget elementor-widget-text-editor\" data-id=\"109b373\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<h3><strong>Day One: The Significance of Science Communication<\/strong><\/h3>\n<p>The workshop began with an exploration of the importance and challenges of communicating science to the public during the lecture \u201cCosts and Benefits of Science Communication,\u201d delivered by Harald Oberhofer, an experienced economics professor from WU with extensive experience in media. \u00a0These experts shared their wealth of knowledge and experience, shedding light on the complexities and nuances of effective science communication.<\/p>\n<p>The day was not limited to theory; participants also had the opportunity to enhance their presentation techniques in the workshop titled \u201cThe Science of Presenting Science: Techniques and Best Practices for PhD Students,\u201d led by Sabrina Kalinkova, Chief Assistant from UNWE.<\/p>\n<p>The day concluded with a fireside chat titled \u201cSharing Science Stories: Navigating the Highs and Lows of Science Communication,\u201d during which participants shared their experiences related to science communication.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc6b67b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc6b67b\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3315b1f\" data-id=\"3315b1f\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-000a796 elementor-widget elementor-widget-image\" data-id=\"000a796\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large wp-image-9931\" src=\"https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Costs-1024x683.png\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" srcset=\"https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Costs-1024x683.png 1024w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Costs-300x200.png 300w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Costs-768x512.png 768w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Costs-1536x1024.png 1536w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Costs-2048x1365.png 2048w\" alt=\"\" width=\"843\" height=\"562\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a4d9ca\" data-id=\"6a4d9ca\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-ee902ab elementor-widget elementor-widget-text-editor\" data-id=\"ee902ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<h3><strong>Day Two: Navigating the Digital Landscape of Science Communication<\/strong><\/h3>\n<p>As the world becomes increasingly interconnected, the importance of online communication cannot be underestimated. The second day of the workshop focused on online science communication. After a tour of WU\u2019s Future Learning Experience Center, where participants had the opportunity to experience the latest technological developments, the first presentation was given by TiU\u2019s science communication specialist, Femke Trommels \u201cIntroduction to Science Communication: How to Promote Your Research Online\u201d. Participants gained valuable insights into harnessing the power of social media, writing compelling blogs, and creating engaging online posts. The workshop concluded with a Q&amp;A session with Assistant Professor Tila Pronk, who has a strong media background.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb79299 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb79299\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b690bad\" data-id=\"b690bad\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-04da470 elementor-widget elementor-widget-image\" data-id=\"04da470\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large wp-image-9932\" src=\"https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Science-comm-el-1024x648.png\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" srcset=\"https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Science-comm-el-1024x648.png 1024w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Science-comm-el-300x190.png 300w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Science-comm-el-768x486.png 768w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Science-comm-el-1536x971.png 1536w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/Science-comm-el-2048x1295.png 2048w\" alt=\"\" width=\"843\" height=\"533\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3e20fa\" data-id=\"f3e20fa\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-d24ee9d elementor-widget elementor-widget-text-editor\" data-id=\"d24ee9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>The day concluded with a presentation by Elisabeth Wagner, a WU alumna and science communicator, titled \u201cLike, Share, Learn: Science Communication on Social Media \u2013 A Battle Against Windmills.\u201d Her presentation delved into the effective utilization of social media platforms, including TikTok, YouTube, and Instagram, for science communication, emphasizing the vital importance of reaching a wider public with scientific information and engagement.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-091ddb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"091ddb0\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31452ba\" data-id=\"31452ba\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-55f8a13 elementor-widget elementor-widget-text-editor\" data-id=\"55f8a13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<h3><strong>Day Three: Building Communities and Exploring Academic Pathways<\/strong><\/h3>\n<p>The final day of the workshop focused on two crucial aspects of science communication \u2013 community building and exploring career paths within academia. The day began with ENGAGE.EU community manager Rianne Strijker-van Asperen from TiU conducting a workshop on community building. Participants not only learned the theory but also had a hands-on opportunity to practice writing an article for the ENGAGE.EU Research Community Platform. This segment imparted valuable skills for creating and maintaining a community of engaged researchers, fostering an environment for the exchange of scientific knowledge and ideas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef9979f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef9979f\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d671f15\" data-id=\"d671f15\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-16481b3 elementor-widget elementor-widget-text-editor\" data-id=\"16481b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>After the engaging community-building workshop, WU professor of business communication, Jens Seifert-Brockmann, delivered a lecture on \u201cCareer Paths in Academia,\u201d illuminating the diverse range of career opportunities available to researchers. In a rapidly evolving field, attendees left equipped with valuable insights and knowledge to navigate and define their professional journeys.<\/p>\n<p>The highlight of the workshop was the ENGAGE.EU Science Slam, which provided the participants with a unique opportunity to practice their skills in crafting impactful messages about their research in a concise time frame, tailored to specific target audiences, and delivering them in an effective way. This session was significantly enriched by the invaluable feedback provided by experts, including Rianne Strijker-van Asperen, ENGAGE.EU community manager, WU professor of macroeconomics, Jesus Crespo Cuaresmo, and science communication specialist from WU, Raffael Fritz.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-06a3aeb\" data-id=\"06a3aeb\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-e4ae6b0 elementor-widget elementor-widget-image\" data-id=\"e4ae6b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large wp-image-9933\" src=\"https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/riannefoto-1024x647.png\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" srcset=\"https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/riannefoto-1024x647.png 1024w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/riannefoto-300x190.png 300w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/riannefoto-768x485.png 768w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/riannefoto-1536x971.png 1536w, https:\/\/www.engageuniversity.eu\/wp-content\/uploads\/2023\/10\/riannefoto-2048x1294.png 2048w\" alt=\"\" width=\"843\" height=\"533\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1bab78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1bab78\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe7dadb\" data-id=\"fe7dadb\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-8c5a504 elementor-widget elementor-widget-text-editor\" data-id=\"8c5a504\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>In conclusion, the ENGAGE.EU Science Communication Workshop was a unique initiative that fostered the growth of communicators and advocates for science outreach. This workshop served as a call to action, uniting experts and participants to bridge the gap between science and the public. The program highlighted the collaborative strength of the ENGAGE.EU European University Alliance and its commitment to excellence and societal impact. It encouraged active engagement, knowledge sharing and mutual inspiration to make science accessible to all.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>From September 25-27, WU hosted an inspiring event called the ENGAGE.EU Science Communication Workshop: Communicating Science for Impact: Strategies for Reaching Diverse Audiences &amp; Maximizing Benefits\u201d. This workshop was organised within the ENGAGE.EU R&amp;I project and it brought together experts, professors, and 24 aspiring science communicators from eight ENGAGE.EU partner universities to delve into the [&hellip;]<\/p>\n","protected":false},"author":1001,"featured_media":15809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1504],"tags":[2115],"class_list":["post-15808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reaching-out","tag-engage-eu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communicating Science for Impact: Insights from the ENGAGE.EU Science Communication Workshop at WU - WU Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.wu.ac.at\/en\/2023\/10\/communicating-science-for-impact-insights-from-the-engage-eu-science-communication-workshop-at-wu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicating Science for Impact: Insights from the ENGAGE.EU Science Communication Workshop at WU - WU Blog\" \/>\n<meta property=\"og:description\" content=\"From September 25-27, WU hosted an inspiring event called the ENGAGE.EU Science Communication Workshop: Communicating Science for Impact: Strategies for Reaching Diverse Audiences &amp; Maximizing Benefits\u201d. 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