{"id":12571,"date":"2020-11-11T10:00:20","date_gmt":"2020-11-11T08:00:20","guid":{"rendered":"https:\/\/blog.wu.ac.at\/?p=12571"},"modified":"2020-11-10T08:47:15","modified_gmt":"2020-11-10T06:47:15","slug":"the-digital-economy-masters-in-a-nutshell","status":"publish","type":"post","link":"https:\/\/blog.wu.ac.at\/en\/2020\/11\/the-digital-economy-masters-in-a-nutshell\/","title":{"rendered":"The Digital Economy master\u2019s in a nutshell"},"content":{"rendered":"

We live in a world\u00a0 that is changing every day, particularly in terms of how commerce and business will be done in the future. To prepare coming generations of WU students whomeet these ever-changing requirements, WU is launching the new Master\u2019s Program on Digital Economy<\/strong> in the 2021\/22 winter semester. But who is this program for? How does the selection process work? And what about the job prospects for graduates? <\/em><\/p>\n

The Corona crisis has made it very clear: opportunities for businesses and society offered by digital transformation can be realized more quickly than many would have thought! Various new digital processes had to be set up on extremely short notice \u2013 not only at WU. These processes now make it possible for countless people all over the world to work from home.<\/p>\n

Moreover, the new Master\u2019s Program on Digital Economy<\/a> will be able to take advantage of many new digital teaching, learning, and communication tools, thanks to WU\u2019s state-of-the-art IT infrastructure. But the impact of digital technologies goes far beyond modern communication apps and social media platforms. In almost all industries, the markets are about to experience disruptive changes brought about by new digital business models, or they have already undergone such changes. At WU, it is now possible to learn the fundamental skills for managing this digital transformation.<\/p>\n

But what do we actually mean when we talk about \u201cdigital economy\u201d? This is how the OECD (2020) defines the concept:<\/p>\n

\u201cThe digital economy incorporates all economic activity reliant on, or significantly enhanced by the use of digital inputs, including digital technologies, digital infrastructure, digital services and data. It refers to all producers and consumers, including government, that are utilizing these digital inputs in their economic activities.\u201d<\/p><\/blockquote>\n

1) Who is the Digital Economy MSc program for?<\/h3>\n

The new WU Master\u2019s Program on Digital Economy was created in response to the growing digitalization of today\u2019s business world. If you\u2019d like to find out more about how the digital economy works and want to become one of the key players who steer its future, this master\u2019s program is for you. To help manage the digital transformation of labour and build a \u201cdigitally networked\u201d future, it is necessary to develop and create digital business strategies, as well as entirely new business models and solutions. The possibilities are endless.<\/p>\n

In keeping with the OECD\u2019s broad concept of the digital economy, the new program takes an interdisciplinary approach. It\u2019s targeted at students holding bachelor degrees in business and economics or, likewise, in IT-related fields. The program provides a broad perspective on the digital economy, that is, on all types of business activities that are made possible or enhanced by digital input, digital technologies, infrastructures, data and services. It also focuses on analyzing the roles and behavior of the players in the digital economy, i.e. the producers and<\/em> consumers of digital inputs.<\/p>\n

2) What are the application requirements?<\/h3>\n

To be admitted to the WU Master\u2019s Program on the Digital Economy<\/a>, you need to provide proof that you have completed your first degree in a relevant or equivalent bachelor\u2019s program. Since all of the program is taught in English, you also have to provide proof of proficiency in English<\/a>. More information on the admission requirements and application documents is available on the programs Web pages<\/a>.<\/p>\n

3) How does the selection procedure work?<\/h3>\n

We\u2019ve created a short video to help you tackle the selection procedure. It\u2019s very easy:<\/p>\n