1.0WU Bloghttps://blog.wu.ac.at/en/rich600338<blockquote class="wp-embedded-content" data-secret="D7792XTIpL"><a href="https://blog.wu.ac.at/en/2026/02/this-is-business-communication/">This is Business Communication!</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://blog.wu.ac.at/en/2026/02/this-is-business-communication/embed/#?secret=D7792XTIpL" width="600" height="338" title="“This is Business Communication!” — WU Blog" data-secret="D7792XTIpL" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://blog.wu.ac.at/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://blog.wu.ac.at/wp-content/uploads/2025/12/Raimo-Rudi-Rumpler-6640-scaled.jpg17072560In the Master’s Program in Business Communication, students learn how global corporations can use communication to achieve business success and live up to their social responsibility at the same time. Factors like management skills, language comprehension, and intercultural as well as media competence are particularly important in this context. These skills are necessary if communication is to be part of a company’s value creation process in a digitally connected world.