Research

Research

"Working as a researcher is a continuous, ever-changing challenge!"

In freight logistics, delayed and diverted flights can result in massive additional costs and organizational hassles for transport companies. The environment pays a price, as well. Often, trucks are dispatched to the wrong airports to...
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Research

Master’s programs – Are they worth it?

Thanks to the Bologna reforms, graduates with a bachelor’s degree are generally young, well educated, and prepared to start their career. In spite of this, many companies look for candidates with an additional master’s degree....
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Research

What the developed world does NOT know: Future leaders’ ignorance about emerging markets

In times when you just need to open a browser or social media to access news from all over the world, it seems legit to think that the level of information has reached such a...
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Research

What is ownership and what does it mean to us?

In July, 40 experts from 14 countries and various disciplines followed the invitation of the international co-chairs at WU Vienna's m.core - Institute for Marketing & Consumer Research - Bernadette Kamleitner and Monika Koller, WU...
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Research

"My research enables us to better understand the world around us!"

Why do people help each other? Redzo Mujcic from WU Vienna's Institute for Markets and Strategy focuses in his research on different aspects of human behaviour and offers answers. For his publication (with Co-Author Andreas...
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Research

Born unequal: celebrating heterogenity within the customer-base

A few weeks ago, Professors Peter Fader (Wharton) and Bruce Hardie (London Business School) visited WU Vienna and introduced the critical concepts and methods required to develop models for customer-base analysis and to understand key...
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Research

Will poverty be eradicated by 2030?

The Sustainable Development Goals (SDGs) aim at putting an end to poverty, protecting the planet, and ensuring prosperity for all. The first of the 17 SDGs is to “end poverty in all its forms everywhere”....
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Research

When You Seize An Opportunity

Every day there is a chance to try something new, to learn something, or to get involved. The reason why I am saying these words is that I decided to apply for a 3-month diploma...
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